Develop your Squarespace or Shopify websites to reflect your brand.

Optimize your Google Business Profile and local search presence.

Focus SEO on bilingual keywords.

Manage reviews and online reputation to strengthen credibility.

Why it matters: Both residents and visitors search before they visit. If you’re not visible online, you’re missing half your audience.

Develop a plan that fits how Todos Santos really connects—through WhatsApp groups, local networks, community boards, and word-of-mouth as much as through social media.

Implement content strategies that work across Instagram, newsletters, and real-world touchpoints (like the shop door at Taller 17).

Why it matters: In a town where marketing might happen as much in person as online, creative strategy helps you stay visible, connected, and true to the nuance of Todos Santos.

Brand positioning and storytelling (why you exist, who you serve, what makes you distinct)

Visual identity refresh (logo, fonts, color palette, brand voice guide)

Photography direction and copywriting for websites and social media

Why it matters: Many small business owners here rely on referrals or walk-ins. A clear, cohesive brand helps turn casual visitors into loyal advocates.

Plan content around high, shoulder, and quiet seasons to stay visible year-round.

Build campaigns tied to local events, art festivals, and retreats.

Create easy-to-use promotional tools — flyers, newsletters, and social templates.

Why it matters: Todos Santos runs on rhythm, not rush. A flexible, seasonal plan helps your business flow with the pace of the town and maximize opportunities when the energy peaks.